Three seconds
The average time before someone decides to scroll or leave your hero section.
Product positioning crafted by our PMMs — tested on your ICP.
A 3 week, 5 phase intensive to craft messaging that compels the right audience to action.
OPERATORS, FOUNDERS, & THEIR VCs LOVE LOWERCASE
Solving for the toughest questions.
Your positioning isn't a future promise or a lofty pitch — it's the story that makes your product a compelling solution today.
ICP selection
Navigate the most difficult task — choosing where to start.
Memorable heroes
Find clarity & differentiation in a sea of sameness.
Pricing & packaging
Minimize the cognitive load - remove the barriers to purchase.
Does your hero pass the 3 second rule?
The average visitor spends just three seconds on your hero before they decide to click, scroll, or leave. Rule of thumb — answer two of the following three questions in that time.
What is it?
Who is it for?
What makes it different?
Why two? Answer just one and you're being too cute. Answer all three and you're overestimating the average visitor.
● Decades of experience
Crafted by proven PMMs — tested with real buyers
We test our messaging because we're experienced enough to know we have to.
The process.
We bring a product mindset to content creation — custom tooling and systems evolved over numerous engagements with startups in scale mode.
Discovery
We dive into your product, pricing, GTM motion, customer insights, and competitive context. This foundation helps us understand your unique opportunity and what sets you apart.
Segmentation
We define the key buyer personas, their pain points, and what truly drives their decisions. This ensures your messaging speaks directly to the right audiences, not everyone at once.
Wireframing
We translate your positioning into a homepage wireframe that tells your story clearly and persuasively. Every section earns its place.
ICP Testing
We test your messaging and homepage wireframe with individuals who match your ideal customer profile. We gather what resonates, what confuses, and what needs refinement — before you go live.
FRAMER & WEBFLOW DEVELOPMENT | SEO / AI SEO | CONTENT CREATION | PRODUCT POSITIONING
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