Writing
Field notes on B2B GTM, SEO, & the web.
Long-form thinking from the lowercase team — positioning, content engines, AI search, and the brands we admire.
The end of keyword SEO — and what comes next for B2B.
Search behavior is splitting between Google and LLMs. Here's the GTM playbook B2B teams should be running over the next 12 months.
8 min read — Read post →
Featured.
Why most category-creation plays fail (and the three that don't).
Category creation is the most overused — and least understood — strategy in B2B. The teams that pull it off share a small set of common traits.
6 min read — Read post →
Framer vs. Webflow for B2B in 2026.
We've built dozens of B2B sites on both platforms. Here's the unvarnished comparison — and the question that actually decides it.
7 min read — Read post →
Build a content engine, not a content calendar.
Calendars decay. Engines compound. Here's how we structure the operating system behind a B2B content program that scales past founder-led writing.
5 min read — Read post →
All posts.
- The end of keyword SEO — and what comes next for B2B. SEO • GTM — Apr 22, 2026
- Why most category-creation plays fail (and the three that don't). GTM — Apr 8, 2026
- Framer vs. Webflow for B2B in 2026. Web Design — Mar 26, 2026
- Build a content engine, not a content calendar. SEO • GTM — Mar 12, 2026
- The 5-second hero section test. Web Design • GTM — Feb 28, 2026
- Citation share is the new ranking. SEO — Feb 14, 2026
FRAMER & WEBFLOW DEVELOPMENT | SEO / AI SEO | CONTENT CREATION | PRODUCT POSITIONING
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